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Why should I worry about link popularity?
A growing number of search engines use link popularity in their ranking algorithms. Google uses it as its most important factor in ranking sites. HotBot, AltaVista, MSN, Inktomi, and others also use link popularity in their formulas. Developing and maintaining is essential to your search engine placement.
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Link popularity is much more than a measure of how many links point to a site. Search engines use far more sophisticated formulas to gauge how popular sites are. In general, however, link popularity is measured by the following three factors:
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Number of Links:
The more, the better. Although lots of irrelevant links are less effective than a few relevant ones, they're better than nothing.
Relevance:
Search engines prioritize incoming links from pages that are relevant to the page in question.
Link text:
The text used to describe a link will also affect your rankings.
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| Transport |
Freight Forwarders - www.mpgexpress.co.uk
Freight Forwarders MPG Express draws on over 20 years experience and expertise in offering a complete service to many industries in storage and distribution. We specialise in the movement of freight throughout the UK, Europe and Worldwide by road, sea and air.
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CATS Removals - www.catsremovals.co.uk
Established in 1983, C.A.T.S. offer a wide range of services in the transport industry. At CATS our removals staff are Uniformed, Experienced and trained. We perform removals all over UK and Europe. We pride ourselves on providing a friendly efficient service
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LAC Executive Chauffeur Hire - www.lacexecutivechauffeurs.co.uk
LAC Executive Private Hire was founded over ten years ago by retired police officer, Leslie Carroll. Together with wife and business partner Amanda, the company has built-up a vast portfolio of distinguished clientele - including celebrities, high-ranking business figures and members of the judiciary. These people keep coming back to LAC, because they cannot get the same quality of service anywhere else.
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