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Why should I worry about link popularity?
A growing number of search engines use link popularity in their ranking algorithms. Google uses it as its most important factor in ranking sites. HotBot, AltaVista, MSN, Inktomi, and others also use link popularity in their formulas. Developing and maintaining is essential to your search engine placement.
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Link popularity is much more than a measure of how many links point to a site. Search engines use far more sophisticated formulas to gauge how popular sites are. In general, however, link popularity is measured by the following three factors:
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Number of Links:
The more, the better. Although lots of irrelevant links are less effective than a few relevant ones, they're better than nothing.
Relevance:
Search engines prioritize incoming links from pages that are relevant to the page in question.
Link text:
The text used to describe a link will also affect your rankings.
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