Now that more search are done on mobile devices than desktops in the UK, it is imperative your website is mobile friendly and optimised for the new mobile age.
We will audit and recommend the necessary changes to your website to make sure it is either responsive or adaptive, so that your content is mobile friendly and search engine optimised for mobile.
Reach out for a free live mobile audit Call us today on 0203 389 5771
Today, most people are searching on Google using a mobile device. However, our ranking systems still typically look at the desktop version of a page's content to evaluate its relevance to the user. This can cause issues when the mobile page has less content than the desktop page because our algorithms are not evaluating the actual page that is seen by a mobile searcher.
To make our results more useful, we've begun experiments to make our index mobile-first. Although our search index will continue to be a single index of websites and apps,
our algorithms will eventually primarily use the mobile version of a site's content to rank pages from that site, to understand structured data, and to show snippets from those pages in our results.
Of course, while our index will be built from mobile documents,
we're going to continue to build a great search experience for all users, whether they come from mobile or desktop devices...More Google Webmaster Blog
Febuary 24th, 2016
Google Launch Accelerated Mobile Pages(AMP)
New open source project from Google to speed up mobile content delivery and will almost certainly be a ranking factor in the future. Read more...Google Blog Post - Introducing AMP
January 19th, 2015
Google is sending mass notifications to webmasters who has websites that are not mobile-friendly. These notifications contain the subject "fix mobile usability issues found on..." It then goes on to explain that these sites have critical mobile usability errors on 100% of the pages on the site and thus the pages will be "displayed and ranked appropriately for smartphone users."
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